Meet The Founder

nay-nicole

Meet Nay

Hi, I’m Tanaya “Nay” Middleton — Owner and Creator of Nay Nicole, Co-Founder of the Nail Excellence Awards, Mentor, and Beauty Industry Advocate.

I’m a wife and proud mom of three amazing kids (two boys and one girl). My faith is my foundation — I’m a firm believer that with God, all things are possible.

With over 25 years in the beauty industry, I’ve been blessed to build a career rooted in creativity, purpose, and growth. Today, I use my experience to help salons, nail professionals, and beauty brands grow with clarity, confidence, and excellence.

As a mentor, my mission is to guide professionals beyond technique — teaching them how to develop strong brands, master business strategy, and lead with authenticity. I created Nay Nicole to give driven beauty professionals a platform to create, build, and sustain their own brand while learning the true art of entrepreneurship.

I believe every artist deserves the tools, knowledge, and confidence to elevate their craft and leave a lasting legacy.

With love,